The fastest wishlist app for Shopify. Let shoppers save products and come back ready to buy. No account required.
Cookie-based wishlists work without sign-in. No account required. 90-day persistence. No consent banner needed (functional cookie).
When guests sign in, their wishlist merges automatically. No items lost. Works across devices.
Auto-injected on collection pages and product pages. Three icon styles. Configurable position. Works with infinite scroll.
Let customers organize saved products into named lists. Great for gift registries, seasonal planning, or room-by-room shopping.
Automated back-in-stock, price drop, and wishlist reminder emails. Bring shoppers back at the right moment to convert.
Send wishlist events directly to Klaviyo. Build targeted segments and flows based on what customers save.
Import from Swym, Growave, Wishlist King, or any CSV. Export all wishlist data for analysis or migration. Data round-trips cleanly.
Customers share their wishlist via a unique link. Great for gift registries and holidays.
See which products get wishlisted most. Track adds, removes, and conversion to cart. Data for smarter merchandising.
Six triggers (item added, removed, shared, back in stock, price dropped, low stock) and two actions. Automate emails, tags, and more.
Native theme editor integration. Drop in wishlist buttons, header badges, and wishlist pages. Customize from the Shopify theme editor.
Full API with JWT authentication for storefront and API key for admin. Build custom headless wishlist experiences.
No API calls on page load. No performance penalty. Wishlists just work.
When a shopper clicks the heart, we store the product ID in a first-party cookie. No server call needed.
If they create an account or sign in, cookie data merges with their server-side wishlist automatically.
Shoppers see their saved products on a dedicated wishlist page with Add to Cart buttons.
Based on active shoppers per month. Start free.
| Feature | SimplerSuite | Wishlist Plus | Wishlist King | Wishlist Hero |
|---|---|---|---|---|
| Free Tier | 200 shoppers | Basic features | None | 500 items |
| Pricing | $8.99/mo All Shopify plans |
$19.99/mo (1,000 actions) $59.99 (10K), $99.99 (25K) |
$4.95 (Basic only) $19 (Shopify), $29 (Advanced) $49 (Plus) |
$4/mo Limited to item tracking only |
| Our Performance | ~15KB widget (gzipped) Zero CWV impact |
Test for yourself | ||
| Guest Wishlists | ✓ Cookie-based (All plans) | ✓ | ✓ | ✓ |
| Logged-in Sync | ✓ Automatic merge (Starter+) | ✓ | ✓ | ✓ |
| Share Wishlist | ✓ Unique links (Starter+) | ✓ | ✓ | ✓ |
| Email Notifications | ✓ Back-in-stock, price drops (Growth $14.99) | ✓ (Pro $59.99+) | ✗ | ✗ |
| Shopify Flow Triggers | ✓ 6 triggers + 2 actions (Growth $14.99) | ✓ (Premium $99.99+) | ✗ | ✗ |
| CSV Import/Export | ✓ (Starter+) | ✓ | ✓ | ✓ |
| Competitor Import | ✓ Swym, Wishlist King, Growave, Hulk (Starter+) | ✗ | ✗ | ✗ |
| Analytics Dashboard | ✓ Full metrics (All plans) | ✓ Basic | ✓ Basic | ✓ Basic |
| Top Products Report | ✓ (All plans) | ✓ | ✓ | ✓ |
| REST API | ✓ (Starter+) | ✓ (Gold Plus+) | ✗ | ✓ (Gold Plus+) |
| Theme Customization | Full CSS control (All plans) | Limited | Free setup service | Limited |
Pricing verified March 2026 from public sources. Wishlist King pricing varies by your Shopify plan tier. Wishlist Plus pricing based on monthly "actions" (add/remove operations), not unique shoppers. Performance metrics are our own — we encourage you to test competitors yourself.
Free to install. Lightweight and fast. Zero speed impact.
Install on Shopify